E-connections - a journey of customer discovery

Practical, bottom-line objectives push business to richer and more frequent e-connections, but data determines whether campaigns will meet their objectives.

So often, business imagines that what they ask subscribers at sign up is the key to their e-connection strategy. In fact, subscription data is just the beginning of the journey in discovering how customers think.

Subscription opens the channel to the customer

The permissions and details that are captured when customers subscribe open the communication channel and enable initial segmentation.

Most of your customers have had multiple subscription experiences, which convinces them that you shouldn't be asking them for too many details.

Today's subscribers simply push back on providing information they don't think is relevant to their objective for subscribing.

The subscription form is a perfect opportunity to get the right balance between the business and user agenda.

Campaigns grow the insights

Campaign data is the real - but frequently ignored - e-connection treasure.

The data that is collected as subscribers open or click through on the email helps refine segmentation, customise email content and sell directly to where interest is greatest.

Every campaign is an implicit survey. Every open tests the value of a subject line trigger. Every click infers a potential interest.

We help you leverage what your campaign data is telling you.

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