Check it once, check it twice

Campaigns and projects can only achieve great results if they are set-up and managed well from the start. To ensure the best results, we've developed processes and tools for the creation and implementation of campaigns.

• Overall campaign process checklist to identify needs and responsibilities for each element
• Briefing documents to ensure all required information is clearly communicated
  • Campaign brief to define the timings, audience, objectives, channel, etc.
  • Data briefs to understand what data is needed and what needs to be done with it
• Email delivery checklists with all the controls and tests to be done before launching a campaign

Then check it again

We also recommend and conduct regular reviews of ongoing communications to assess their performance over time. We've developed a health check program for email newsletters, which reviews all the aspects of the publication from the development process to the results, from the objectives to the content and design.

The health check output is a comprehensive report on the newsletter and recommendations to improve the development process and its results.

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