How do you know which subscriber data to collect or which tipping points to target?

How do you review the engagement factor of design concepts?

How do you validate your email content strategy?

What other content options do you investigate? Conditional content? Embedded forms? Microsites?

In e-communications, we do more.

• We know how to select the best technology option for subscription campaigns and we have extensive experience merging and cleansing subscriber data.
• We have techniques for identifying the minimal set of permissions to optimise segmentation and maximise the take-up of offers.
• We use collaborative analysis, like tipping point analysis, to help you apply your customer knowledge to creating campaigns that tip.
• We can review your practices for managing campaigns and we have tools like the campaign health check or email newsletter starter package to make your processes more efficient and effective.
• We can advise when you should use a customised web page or microsite to bring customers to your website from a different angle.
• We will show you how to track email conversions to product or service sales.
• We've run successful member-get-member campaigns and know when to recommend them as an online business strategy.
• We identify opportunities for embedded forms. For example, read how an email mini-form enabled a client to reduce their inventory of loyalty program points.

Back