It's great helping clients achieve results they may not have achieved, or not in the same timeframe, on their own.

Here are some of the reasons we say, "Our work is fascinating!"

Slashed! The cost of personalised communications.

One of our travel clients had a huge subscriber database but only some of their regular offers were relevant to each subscriber.

They really needed over 50 different emails for each marketing campaign, but that cost would have been prohibitive. Dynamic content gave them an infinite number of content variables from just one email template.

One design - on-the-fly, content composition - a personalised subscriber experience - and outstanding results.

An incentive program that's economic as well as effective.

A client wanted to collect email addresses and permissions from customers calling the customer service line - but staff needed help to keep the 'add-on' task front-of-mind at times when their focus was responding to customers in need.

Our online incentive program provided a cost-effective and easy-to-manage solution that got results.

Low cost - staff tracking their own tallies - and additional special days to boost engagement.

Instant statistics without the overhead of analysis.

When a client needed to monitor their sales promotion microsite in real time, we developed a special microsite promotion tracker that implicitly analysed real-time counts - success of promotions and impact of promotion location on hit rates.

Real-time statistics - and implicitly analysed by the way they were displayed.

E-newsletter clicks from 14% to 24%.

Many businesses only think 'redesign' when rebranding. But we proved with one of our clients that there's a good reason to rethink online design when you want better results.

A small change in e-newsletter structure - and content written to tip NOT just tease.

A campaign knowledge base.

A client needed a way to manage everything to do with their marketing campaigns - both offline and online.

We created a web-based tool to store all campaign collateral - and we added a robust ROI calculator that turned a campaign repository into a tool to measure results.

A defined client requirement - and a solution that met the real client need.

A bottom-line result - reduced printing and postage.

The compliance obligations imposed on financial services organisations are costly. Even if you know the majority of investors will trash particular documents, you have to send them.

We helped one client run a very successful campaign that tipped investors into signing up for online versions of large documents - with immediate and significant cost savings.

The right hook - an appropriate offer - and an uncomplicated message.

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