Our Difference

Emails & e-newsletters that grow the subscriber base and trigger engagement

In e-communications, we do more

• We know how to select the best technology option for subscription campaigns and we have extensive experience merging and cleansing subscriber data.
• We can review your practices for managing campaigns and we have tools to make your processes more efficient and effective.
• We have techniques for identifying the minimal set of permissions to optimise segmentation and maximise the take-up of offers.
• We use collaborative analysis to help you apply your customer knowledge to creating campaigns that tip.
• We can advise when you should use a customised web page or microsite to bring customers to your website from a different angle.
• We will show you how to track email conversions to product or service sales.

 Symantec PartnerNews email

Tipping Point works with Symantec to deliver a multilingual global channel communication. Containing valued and relevant monthly content, the email is delivered to Symantec Partners across the Asia Pacific region including Australia, New Zealand, Hong Kong, Singapore, Malaysia, China, Taiwan and Korea.

Our role includes:

• Centralised Account Management
• Gathering and negotiating all content on monthly basis
• Chairing monthly planning meetings with stakeholders to develop article inclusion
• Providing monthly reporting and statistical insights.

 RACV inroads email newsletter

RACV's inroads email newsletter has been delivered to many loyal members & non-members each month for 7 years. inroads has been architecturally designed for maximum in-box usage and is considered a foundational communication to their members.