Why Tipping Point.
"Look at the world around you. It may seem like an immovable, implacable place. It is not. With the slightest push - in just the right place - it can be tipped." - Malcolm Gladwell - The Tipping Point
Our difference means results!
- Campaign Viewroom helps you keep track of all your marketing campaigns
- Event registration manager enables stress-free online enrolment to your events
- Incentive programs motivate staff to meet business objectives
- Microsite promotion tracker gives you instant results on the effectiveness of your microsite
- Email newsletter starter package will get you on the path to effective online communication
A company needs a name that represents its aspirations.
We don't believe businesses build websites, or send out emails and e-newsletters, simply to have an online presence.
You want real, tangible business outcomes from online relationships... and outcomes depend on user engagement with information and services.
How do you make an online experience 'tip' people into engaging with your offering?
You focus on the point at which people need to 'tip'. On the strategy, content and design.
In The Tipping Point, Malcolm Gladwell analysed many situations where the right trigger at the right time 'tipped' customer responses.
The team at Tipping Point had been exploring the dynamics of 'tipping' online users long before Gladwell published his book. But like Gladwell, we recognise that business outcomes depend on setting up the interaction moment to 'tip' engagement.
So we named our company, Tipping Point.
That's our name and that's our focus.
- For the people we've brought together in our team
- For the outcomes we achieve with clients because we do things differently
- For the enabling tools & services we offer
- For our insights that challenge the market
Work with us
Raise the bar for your online communications.
Extend your marketing team by partnering with Tipping Point.
Call (02)9264 1866 or contact Tipping Point online.